📖 How to Use the Lead Converter Add-On
The Lead Converter is a flexible add-on for GrazeCart designed to give you more control over the customer registration process on your store. It allows you to customize required fields, messaging, and the overall experience — helping to increase conversions and capture valuable customer information for marketing.
📌 Why Use the Lead Converter?
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Customize the registration experience to align with your sales process.
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Increase new user conversions by simplifying steps and tailoring messaging.
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Collect customer emails early for ongoing marketing efforts, even for areas you don't currently serve.
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Improve ease of use for returning customers.
📌 Key Features & Setup Overview
🔧 Enabling the Add-On
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Contact the GrazeCart support team to enable access.
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Once enabled, activate it from your Apps → Lead Converter → Request Access.
📋 Registration Steps You Can Customize
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Step 1: Enter ZIP Code
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Customize header and description text.
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Choose which fields (e.g. first/last name) to require.
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Optionally, remove the password requirement at this stage (password can be created later at checkout).
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Add a custom background image via URL link to your hosted photo.
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Step 2: Create Account
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Customize header and description text (use merge tags to reference the user’s city/state).
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Choose to automatically assign a delivery zone or let customers pick.
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Adjust labels, footer messages, and whether customers are auto-subscribed to email updates.
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Lead Generation Page
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If a customer’s ZIP code isn’t in your delivery area, direct them to a lead capture form.
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Customize messaging to invite them to join your newsletter for future updates.
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Login Page
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Tailor header text, instructions, and background images for returning customers.
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📈 Best Practices
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Keep required fields to a minimum to improve completion rates.
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Defer password creation to checkout to reduce friction.
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Use custom images and messaging to reflect your brand and speak to your audience.
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Take advantage of lead capture for areas you may expand into later.
Check out the video below to see examples of the customizations offered through the Lead Converter:
Use-Cases & Benefits:
- Tailor your registration experience to best fit your new, returning, and potential customers
- Gain contacts from customers and potential customers for better email marketing outreach