Google Analytics will help you to track where people are going on your site and where you should focus your marketing efforts.
Google Analytics Setup
Step 1: Create or log into your Google Analytics account here: https://analytics.google.com/
Step 2: Select Admin
Step 3: Select Data Streams
Step 4: Click on Add Stream and select Web from the dropdown menu
Step 5: Enter the URL to your GrazeCart site in the Website URL field
Step 6: Enter the name of your business or website into the Stream Name field
Step 7: Click Create Stream
Step 8: Once you do this, you'll automatically be taken to your new stream's details page. You'll see something call a Measurement ID in the right corner. Copy that ID number.
Step 9: Then, log into your GrazeCart admin account and go to Settings
Step 10: Select Google Analytics from your Settings menu
Step 11: Click the Enabled option
Step 12: Once you select Enabled, you'll see more options. In the field Google Analytics Measurement ID, paste your Measurement ID code that you copied from your Google Analytics account
Step 13: Hit Save, and that's it!
Google Resources:
Google Analytics Support Center
Where to find my Measurement ID (formerly known as Tracking ID)?