Most research shows that cart abandonment on typical e-commerce sites is over 75%. That's a lot of potential revenue your farm could be missing out on. Even if you could recover just 10% of that back it would be huge.
GrazeCart integrates with the email marketing automation platform Drip to provide abandoned cart recovery emails. These emails get sent automatically to your customers after they start their cart but don't complete checkout.
Connect your Drip account
If you haven't already, you'll need to signup for a Drip account, and integrate that with your GrazeCart store. You can follow this detailed migration/integration guide for a step-by-step walkthrough of how to get started.
Install the Abandoned Cart Workflow
We've done some of the heavy-lifting and created a basic workflow for you for use specifically with the combination of 1) HTML/Text email editor and 2) our custom Drip-GrazeCart Integration. Click here to install. You will just want to make your changes to personalize the email that is sent, and any other adjustments you see fit.
As an alternative, you can install this Drip created Abandoned Cart Workflow that utilizes Visual email builder + the Orders API.
Activate the Workflow
Once you are happy with the email and the overall workflow, you can activate it from being a draft to a live workflow. Now any customers that start shopping and never complete checkout will be sent a recovery email.
So how does this workflow... work?
Our friend Chad Graue is a Drip and email marking expert and he was kind enough to put this video together. It explains in detail how this all works.
Cart Abandonment Workflow Overview (Powered by Drip)
This guide explains how our automated cart abandonment workflow works using the Drip marketing automation platform, integrated with your GrazeCart store. The goal is to help recover lost sales when customers add items to their cart but don’t complete their purchase.
How It Works:
-
Trigger:
When a customer adds an item to their cart, a custom event triggers the cart abandonment workflow in Drip. -
90-Minute Wait:
The system waits 90 minutes to give the customer time to complete their purchase. -
If a Purchase is Made:
-
The customer is immediately removed from the workflow.
-
No abandoned cart emails are sent.
-
-
If No Purchase is Made:
-
The customer is tagged as active in cart abandonment.
-
A simple reminder email is sent (e.g., “Did you forget something?”) with a direct link to complete their cart.
-
-
Follow-Up Timing:
-
The workflow allows up to 5 days for the customer to complete their purchase.
-
Optionally, more follow-up emails can be added (e.g., a second email after 2 days).
-
-
After 5 Days Without a Purchase:
-
The customer is removed from active cart abandonment status.
-
They receive a “locked cart abandonment” tag to prevent them from re-entering the workflow too soon.
-
This lock typically lasts 30-60 days to avoid spamming repeat abandonments.
-
-
Re-Entry After Lock Period:
After the lock period expires, if a customer abandons their cart again, they can re-enter the workflow.
Special Cases:
-
If a customer makes a purchase within the same minute they started checkout (before the workflow can properly track it), the system uses a safety check to see if a purchase was made in the past 24 hours and exits them from the workflow to avoid unnecessary emails.
Why This Matters:
This workflow runs automatically, 24/7, helping recover potentially lost sales while respecting your customers' inboxes by spacing out reminders and locking future emails after multiple abandoned carts.